Author: Joe Nassif

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Promotional Materials Management

Pain Points

  • Mid-sized specialty pharmaceutical company received six warning letters in a four-year span from the FDA as a result of a highly ineffective process to approve promotional materials internally
  • Communication and interaction between various Marketing groups and the Medical, Legal and Regulatory departments was strained
  • A new promotional materials management process was designed by an outside vendor but had not yet been implemented
  • New process rollout also coincided with the rollout of a new customized IT system built for the review and approval of promotional materials
  • High anxiety was present at the organization as a result of the departure from the “old way” of approving promotional materials

Our Solution

  • Cross-functional key change agent “Champions” team was identified and assembled to ensure the new process was followed within their respective business groups
  • Performed resourcing analysis and recommended additional Commercial Operations department headcount
  • Communications Strategy and Plan were developed
  • Initiative logo and tagline were created and embedded in marketing vehicles to create awareness internally
  • Stakeholders were identified to assist with the dissemination of targeted messages coming out of the Communications Plan
  • Team-building events were coordinated to optimize the new process and improve the organizational dynamics of the promotional materials reviewing teams
  • A reward program was established to recognize high performers and reinforce positive behaviors

Benefits Realized

  • Champions team structure put in place was “highly effective and helped enormously in circulating clear, properly branded messages” that highlighted the new process benefits and ensured two-way communication and feedback
  • Role clarity, improved personal relations, team-work and communication between the Medical, Legal, Marketing and Regulatory departments “made a big difference in improving the quality of the submissions”
  • Promotional materials were managed more “smoothly and efficiently” resulting in less issues down the line
  • Adoption of the new process resulted in “quantifiable improvements to process metrics and palpable improvements in the culture”
  • Number of warning letters from the FDA was significantly reduced to zero throughout the four years following the implementation of the new promotional materials management process

Joe Nassif

Practice Leader

Contact Joe to learn more about how we can help you succeed.

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Proficio Consulting Group Partners with the Uncommon Individual Foundation

Devon, PA, April 15, 2017 – Proficio Consulting Group is happy to announce a partnership with the Uncommon Individual Foundation (UIF) to provide mentoring and guidance to entrepreneurs from the Greater Philadelphia area.  The non-profit organization based in Devon, PA works with students, educators, business professionals, entrepreneurs, universities, colleges, professional organizations, government agencies and faith-based organizations to create dynamic mentoring relationships that support individual and collective social and economic growth.

“Here at the UIF we believe that mentoring is the foundation on which personal success can be built,” said Joe Lopez, the Director of Entrepreneur Education and Development.  “We are excited to have Proficio Consulting Group on-board to share their experiences and expertise with the students and young entrepreneurs enrolled in all of our programs.”  Proficio Consulting Group is eager to help grow the local entrepreneur community but knows that the learning isn’t just going to be one-way.  Co-Founder and Managing Partner Andre Zeibari added, “We hope that they will be able to apply any learnings from us in the short and long-term on their path to success, but we are also looking to bounce ideas off of them and get their fresh perspective on our innovative efforts.  Everyone mutually benefits from each other at the UIF and that’s a beautiful thing.”

Established by Dr. Richard Caruso, the UIF educates, encourages, and enables individuals to recognize the power of mentoring and its role in achieving personal success, inspiring change, and making a positive contribution to society.  For more information about the UIF and their programs, please visit www.uif.org.

For more information contact:  Joe Nassif
Co-Founder and Managing Partner
joe@proficiocg.com

SOURCE:  Proficio Consulting Group

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Proficio Consulting Group Sponsors VFES 5K Fun Run

Wayne, PA, October 9, 2016 – Proficio Consulting Group sponsored and participated in the Valley Forge Elementary School Falcon 5K Fun Run at the scenic Wilson Farm Park.  Approximately 500 runners participated to help the Valley Forge, PA school and its PTO purchase much needed items that the school district cannot fund from its budget.

“It was raining and a little chilly, but once we all got moving and in the zone, it was good fun,” said Joe Nassif, Proficio Consulting Group Co-Founder and Managing Partner.  “This is my second time participating with my kids and it’s still pretty popular for runners in the area looking for a great workout in a family-friendly environment.  There is nothing better than raising funds while exercising…a true win-win for all participants!”

The VFES Falcon 5K Fun Run started in 2013, is open to the public of all ages, and not only raises money for the school, but encourages children to exercise and maintain a healthy lifestyle. The 5K Run/Walk is for anyone who can complete the distance at any speed while the 1 Mile Kids’ Fun Run is a children-only event.  For future VFES 5K Fun Run details, check the following link for updates on how to register:  http://www.vfespto.org/falcon-5k/.

For more information contact:  Joe Nassif
Co-Founder and Managing Partner
joe@proficiocg.com

SOURCE:  Proficio Consulting Group

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Proficio Consulting Group Participates in the Annual ASA Charity Golf Tournament

Villanova, PA, June 6, 2016 – Proficio Consulting Group participated in the Armenian Sisters Academy’s Annual Charity Golf Tournament held at the Radnor Valley Country Club.  120 golfers got together for lunch and 18-holes of golf full of opportunities to win several prizes before heading back to the clubhouse for a buffet dinner and auction benefiting the ASA.

“We had more bogeys than birdies but showed flashes of brilliance on a beautiful summer day with some wonderful people all committed to raising money for a fantastic school,” said Andre Zeibari, Proficio Consulting Group Co-Founder and Managing Partner.  “I attended the Armenian Sisters Academy and all three of my boys are studying there now.  It’s always great to be able to give back to the school and community that played a big part in making me who I am today.”

The Armenian Sisters Academy (https://www.asaphila.org/) is an independent Christian Day School located in Radnor, PA that educates students in pre-kindergarten through eighth grade.  The school utilizes the Montessori Method and philosophies and has offered a comprehensive and rigorous accredited academic program since 1967.

For more information contact:  Joe Nassif
Co-Founder and Managing Partner
joe@proficiocg.com

SOURCE:  Proficio Consulting Group